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Shane Shaps

Shane is the CEO of 520 East Brands and Supermom of an almost-five-year-old son and a seven-year-old daughter.

How did you come up with the idea for your company?  My company evolved from all my past businesses. Each one built upon another until I landed on something that worked. I’ve found a way to juggle owning my business and being a full-time mom. I learned through each try at being my own boss what I liked, what I didn’t, what I could manage and what put me in over my head. I’ve finally found something that works, and within the first year, I was contributing to the bottomline of our household, which is a great feeling.

My husband is an ER doc who is also currently earning his MBA. He is basically asleep, at work, or studying at any given time. So I basically do the rest. He’s as helpful as he can be… but let’s face it, the majority falls on me. Don’t worry – it’s temporary. We’ll be done with this program a year from November. In the meantime, I work while the kids are at school/camp managing online communities for my clients. Basically, I’m the voice behind many brands, posting on Twitter and Facebook, engaging with customers and fans. And then I make sure all snacks are packed, all carpools are managed, and all spelling tests are studied for. 

What’s your favorite parenting tip?  Yes, you can do it all, but don’t expect it all to be perfect. Just do the best you can do, and the rest will work itself out. Don’t make life too difficult for yourself, and don’t put any unreasonable expectations on yourself. 

How do you get your family to exercise and eat well?  I set a good example with the exercise. My husband and I both work out five or six days a week, and our kids are encouraged to stay active. Our son is very into sports; our daughter not so much. But she’s getting into ice skating, so she’s pleased to have joined the athletic world. I also limit screen time. As for our diet, we eat regularly healthy meals and once in a while, we have dessert or go for ice cream. We just teach moderation. 

 How do you recharge your batteries?  I recharge by taking the weekend off for the most part. My career is online so I try not to turn my computer on on Saturdays, and I also try to sleep late. During the week I’m up by 5:30 to exercise and start my day. On Saturday, the kids let me sleep in. (My husband goes to school on Saturdays.) I just need that brain break once a week. 


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